Dollars to donuts, sometime in the next 12 months, residents of a metropolitan area will wake up one day, go to their doorsteps, and wonder why they don’t see their newspaper. They’ll check the metro’s Web site, and it won’t be there. Or, there might be one that’s so pared down that only tatters remain: [...]
Filed under: Community manager, Jurno, Web Shells | Tagged: Advertising, Jurno, nichification, Web Shells | 12 Comments »
In case you missed the US News & World Report memo about its 2009 growth strategy that was sent to Romenesko last month, it’s worth taking another look — whether you’re an independent entrepreneurial journalist (or soon to be), or inside an existing news organization. …we are organizing our efforts around five key vertical content [...]
Filed under: Advertising, Community manager, Jurno, NuJurno, Web Shells | Tagged: Jurno, Romenesko, US News & World Report, Web Shells | 1 Comment »
A few days ago, in “Non-Profit Model for Newspapers May Be the Answer” in Editor & Publisher, Joe Mathewson suggested that newspapers might survive if they become nonprofits: The model is public broadcasting — or, even better, the Poynter Institute for Media Studies, Inc., which owns the St. Petersburg (Fla.) Times. Not-for-profit, tax-exempt. No longer [...]
Filed under: NuJurno, Web Shells | Tagged: newspapers, Web shell, Web Shells, Web traits | Leave a Comment »
One of the new jurno jobs in Webworld is community manager. It’s rapidly becoming a must-hire at news organizations, and it can be an opportunity for journalists to do journalism at non-news organizations. (“Community manager” seems to be the term that’s sticking. It’s also been called “social networking coordinator”.) What does a community manager do? [...]
Filed under: Community manager, Jurno, Web Shells | Tagged: Community manager, Examiner, OffTheBus, Web Shells | Leave a Comment »
Is Google’s Flu Trends site cool, or what? Say Google didn’t figure this out. Say a jurno did. Hey. It could happen. This is how: One day, a snuffly, misable, virus-laden jurno types in “flu symptoms” to see if what she has is indeed the flu. She searches for the latest remedy floating around cyberspace, [...]
Filed under: Jurno, NuJurno, Web Shells | Tagged: Google Flu Trens, Jurno, Web Shells | Leave a Comment »
A recent article in Forbes, “How to Make News Cheaper”, focused on Helium, which says it can help failing newspapers: In essence, Helium is a market maker for content. The company licenses a software widget for its Web page to allow newspapers to solicit stories from their readers for a fee. Submissions are ranked by [...]
Filed under: NuJurno, Pieces & Parts | Tagged: Daylife, Helium, Web Shells | Leave a Comment »
