Business plan. Business model. Business plan. Business model. Jeez Louise it seems that’s all you hear about these days. To survive in Webworld, it’s going to take a lot more than developing a new business plan. To adapt to Webworld, the entire approach to news has to change. No business model will help. If you start a Web site, and it looks and functions just like the site that traditional news organizations are doing, it won’t survive.
Lots of folks blame the Internet for screwing up the newspaper business plan. But even without the Internet, newspapers would be in trouble. The dirty secret is that newspapers were losing readers LLOOONNNNGGGGG before the Internet started seeping into our lives. [Weekday newspaper readers had already dropped, from 77.6 percent of the U.S. population in 1970 to 58.6 in 1998]. As the shift to national ads, national reporting, the emphasis on prizes, and corporatizing — being beholden to shareholders — trumped listening and staying focused on serving their communities, journalists, especially in metro areas, had begun losing touch with their communities, which included their local advertisers.
No matter now. Onward.
Webworld demands context. So, Nujurno is an inch wide and a mile deep. (Oldjurno is a mile wide and an inch deep.) It’s not just about the stand-alone story anymore. It’s about never-ending stories in context, embedded in a matrix of really useful information (solution-oriented).
Why am I prattling on about this? Because in Webworld, the news structure — what’s covered and how news is presented — is completely different, which makes how reporters do their jobs very different, too. By focusing on that aspect first, we will figure out how to support and sustain it.
In Michael Hirschorn’s very interesting column about the transition facing the New York Times in the Jan-Feb 2009 Atlantic, there was this:
Like neighboring hospitals coordinating their purchases of expensive MRI equipment, journalistic outlets will discover that the Web allows (okay, forces) them to concentrate on developing expertise in a narrower set of issues and interests, while helping journalists from other places and publications find new audiences.
That’s a very good observation, and it’s been happening outside traditional news organizations for the last several years, as other folks (some abandoning the ranks of traditional journalism to do so) grokked the nature of the Web very quickly and created Web-based social/news/information networks. These include Marketwatch, MaxPreps, and Theknot.com. [Hirschorn may not be on target with some of his financial assessment, according to Rick Edmonds at Poynter, but that's a separate issue.]
At the November 2008 New Business Models for News Summit at CUNY, many good ideas emerged. But they stopped short of (more…)