Silicon Alley Insider’s chart of the day.
Filed under: newspapers | Tagged: nichification | Leave a Comment »
Explaining targeted ads
Posted on December 31, 2009 by jestevens
One of my favorite columnists is Steve Smith, who shares duties on MediaPost’s Behavioral Insider with Laurie Sullivan. Today, Smith provided some great clarity about targeted advertising, also known as digital ad targeting. It’s important for jurnos to wrap their heads around this, because it’s a useful technology, if not abused. (Oh how often have [...]
Filed under: Advertising | Tagged: Advertising | Leave a Comment »
2009′s Media about Media
Posted on December 31, 2009 by jestevens
A blizzard heading your way? Want to snug down with some good reading & viewing about changes and opinions about changes in medialand, Webworld, cyberverse, the digital ocean we hudroids live in? Check out John Bracken’s 2009′s Most Influential Media about Media. This list is LONG, and he put it together last week after asking [...]
Filed under: Media | Tagged: Media | Leave a Comment »
Newspapers need to grok online advertising, too
Posted on December 30, 2009 by jestevens
Newspapers’ Online Strategies Failed in 2009 — in yesterday’s MediaDailyNews, Eric Sass pointed out that newspapers’ online revenues have been falling along with their print revenues. The reasons, he says, are that online revenues were concentrated in online classifieds, and those never became independent from print classifieds. As print continued to plummet, they took online [...]
Filed under: Advertising, newspapers, Niche news | Tagged: Advertising, newspapers, nichification | Leave a Comment »
