Dollars to donuts, sometime in the next 12 months, residents of a metropolitan area will wake up one day, go to their doorsteps, and wonder why they don’t see their newspaper. They’ll check the metro’s Web site, and it won’t be there. Or, there might be one that’s so pared down that only tatters remain: [...]
Filed under: Community manager, Jurno, Web Shells | Tagged: Advertising, Jurno, nichification, Web Shells | 12 Comments »
Just because they’re using a blog format, says WestSeattleBlog co-founder Tracy Record, it doesn’t mean they’re “bloggers.” (Unfortunately, that’s still a perjorative term in the journalism community. That’s too bad, since the blogging format is the Web “story” format.) Tracy and hubby Patrick Sand started blogging about their West Seattle neighborhood in January 2006 while [...]
Filed under: Advertising, Community manager, Jurno | Tagged: Advertising, Community manager, Jurno, nichification, WestSeattleblog | 1 Comment »
